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But not all brands are convinced of social’s value as a sales channel. morrisons’ marketing director Andy Atkinson last week said brands using social to sell were "making a mistake". As social media sites continue to enable direct purchasing the opportunities for brands to sell direct via these channels are opening up.
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Born in Liverpool, Emma studied English at university, but in her heart, she had always dreamed of running her own shop. She.
Social media platforms give retail businesses the capability to personalise the consumer experience; however, many retailers are still in the mind-set that social media is purely a marketing and sales tool.
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In fact, the growth seen by furniture stores in 2014 – 23.4% – was ‘the largest growth since records began in 1988.’. Using forward-thinking social media marketing, influencer PR, Bristol, BS1 4EX, UK 01174 400 500 [email protected] 3rd Floor, News Building,
Kady Anderson, marketing coordinator for the two-store Sam’s Furniture & Appliancein Fort Worth, Texas, developed some rules of thumb from her graduate research on the subject of social media. Be conversational, not promotional, Anderson said. "The goal is to create engagement and conversations through the content you post.
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Since social media is a two way interaction between the brand and the individual, retailers can quickly get an understanding of which of their products are favoured by buyers, what features of the brand customers identify with and to be relate to them.
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